Upper range timepieces in today’s world aren’t strictly necessary or novel from a technological standpoint, but they do have something to say about who is wearing them. In social contexts people look at your watch to determine things like your social position, level of education, taste, and of course wealth. Sometimes you want the right watch to make a good impression, other times you merely want to fit it. Below are some top picks when it comes to brands that fit the bill just right in various situations. Allow me to preface the choices below by saying that these are not the only watches good for their intended purposes – but in my opinion typify what each situation calls for. So if your favorite brand or the one whose name is on the watch you are currently wearing is not on the list, feel free to submit your complaints or compliments in the comment box below.
- To Impress Business Colleagues
Next to Rolex , Patek is the top high-end brand in the world and also comes with an average price several times that of a Rolex. Patek Philippe watches are also known to retain value quite well. These are also timepieces very well-regarded by watch lovers and aficionados. To some they might not look exciting at first, but these are a AAA investment when it comes to horology. Here is the Patek Philippe ref. 5270 priced at $176,3000.
- To Show Wealth, Casually
With casual dress being the status quo, how do they communicate that they are in the leisure class versus the unemployed class when they show up to get coffee at 2pm in the afternoon? The answer is by wearing a high-end steel sports watch – with maybe just a little gold. A popular choice is always a Rolex. Everyone has a Submariner, though that is never a bad option. Consider the slightly larger Explorer II model that is reminiscent of an historic model and also very sporty. Price for the Rolex Explorer II is $8,100.
- When You Want to Impress Your In-Laws
The ideal timepiece says a few things about you. First that you have good taste and are success. Second that you are sensitive and perhaps a good family person, as well as someone who values tradition. Finally, it says that feel comfortable bringing nice things into the homes of others without trying to show off. This is another tricky call but a brand with a lot of options to succeed in this endeavor is Cartier. You’ll find a lot of First Ladies wearing Cartier women’s watches, as well as on the wrists of European family men. People who wear Cartier often describe themselves as art lovers, and are the type of people who like to treat themselves well as they do the people around them. At the same time, Cartier wearers often wear their watches for years and years, showing everyone that you are the type of person who is in it for the long haul. Seen here is a Cartier Santos 100 that retails for $6,950.
- Something Watch Snobs Will Approve Of
Few brands are universally loved and respected, and none produce models that everyone likes. However, a brand like Swiss Jaeger-LeCoultre comes awfully close. A few things separate Jaeger-LeCoultre from competitors. First, Jaeger-LeCoultre produces not only their own movements in-house but also many of their cases, dials, and other components. This is quite atypical and gives them impressive flexibility when producing new watches. Jaeger-LeCoultre is also very successful at making a large range of watch types in a broad price spectrum. Not only do they make a fantastic watch for $10,000, but they also make some of the best watches at $100,000 (and up). They will also make you a wonderful dive watch as well as dress watch. If you want the best chance at instant cred with a timepiece aficionado, then go with a Jaeger-LeCoultre. Seen here is the Jaeger-LeCoultre Master Ultra-Thin Perpetual in 18k rose gold priced at $34,700 (just under $20,000 in steel).
- Because You Can Appreciate The Best, And Can Also Afford It
You don’t need to go very far to look for watches that are priced over $100,000, and surprisingly you don’t need to go much further for watches over $300,000. When it comes to watches priced over $500,000 – $1,000,000, then you are starting to get into serious super watch territory. Super watches need to be exclusive, and offer something that no one else can provide. If you are spending half a million dollars on a watch, a bit of the part of that price is the fact that only a few other people can get it (and that ideally, other people actually want it).
A great choice in this category is Greubel Forsey. Most of their watches are in the $500,000 plus range, and it is not unknown for a Greubel Forsey watch to break the $1,000,000 mark. In addition to being highly complex and dazzling to watch, Greubel Forsey arguably employs the world’s best movement decoration practices on its watches. Each piece takes month to create, and most of that time is hand-decoration of each individual part. If you want to impress the world’s top connoisseurs, a Greubel Forsey will do it. Seen here is the Greubel Forsey Double Tourbillon Technique in platinum priced at over $600,000.
- To Help Lure A Lady
Men who wear lots of diamonds or gold may come across as playboys who aren’t serious or someone who has a lot to compensate for. Watches too classic in taste may have a sobering effect and tell women that while you may be successful, you cold be boring to speak with and potentially not active. Something too sporty will alienate women, telling them that you are more interested in your toys than them. A good choice is an Italian Panerai. Over the last 15 years or so the brand has seen various period of high success, helping to usher in a permanent shift in the size of men’s watches (to be larger), and also creating a cult-like fan base. Panerai watches often look similar to each other, but the high-end sport watches are rare for offering active looks while also appearing elegant. It says you are strong but won’t scare her off like cartoonishly-size tire on a 4×4 truck. Seen here is a Panerai Luminor Marina 1950 3 Days (PAM422) the retails for $11,200.
- For Fitting In With The Kids
This year Casio G-Shock celebrated its 30th anniversary. Nevertheless, the “do anything” quartz watch feels just as fresh as it did in the 1980s. With durable plastic cases, G-Shocks are favored by everyone from soldiers to urban warriors. Casio has done a fantastic job of turning the G-Shock into a fashion item as well as a high-function inexpensive collection of timepieces. You’ll find dozens (and dozens) of G-Shock models in most any color and style you can think of. The hippest G-Shock models today come in colorful cases, and surprisingly feature analog, or analog/digital dials. Yes, the digital watch that almost killed analog watches is now surging with analog models. G-Shock watches are easy on the wallet, simple to wear, dependable, and quite fun. Perfect for being a kid or just getting along with them. Seen here is the Casio G-Shock GA100A priced at $110.745TDBanty 130805
From:http://www.forbes.com/sites/arieladams/2013/06/27/top-watches-for-social-peacocking/
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